1XBET becomes the new Official Regional Betting Partner of LOSC Lille

Major and international player in online gambling 

1XBET is an international online betting company founded in 2007, based in Cyprus, with  presence in more than 50 countries. With sponsorship and partnership agreements with a number of major sports leagues around the world, it offers customers the chance of betting on more than 1,000 events per day, across a multitude of sports. 

 

A partnership focussed on two specific regions 

The brand will benefit from a vast overlay visibility system in North Africa and Sub-Saharan  Africa, as well as in the Middle East, for seven LOSC matches during each season. 1XBET  will also benefit from digital activations before each LOSC match in the areas concerned.  With significant opportunity for expansion of digital technology in French football, the LED overlay makes it possible to adapt the LED advertising display system of the stadium for the audiences of the territories broadcasting the matches. Some major LOSC home games will thus see the 1XBET brand displayed on the LED panels of the Stade Pierre Mauroy, which would only be visible to viewers in the regions the partnership agreement covers. 



LOSC is delighted with this major collaboration, helping to promote its brand in new markets. This partnership with 1XBET, through overlay technology, allows  international players to join LOSC in the context of targeted and geolocated  visibility.